Google Business Profile optimisation that gets you into the Map Pack
Why an unoptimised Google Business Profile is costing you the Map Pack
Category & Service Selection
I choose the primary and secondary categories, and list every service, so Google understands exactly what you do and matches you to the right searches.
Geo-Targeting & Service Area
I set your service area or pin location correctly so proximity — one of the strongest local ranking factors — works in your favour, not against you.
Review Generation & Response
A system for earning reviews consistently and responding professionally, since review quantity, quality, and recency directly influence Map Pack rankings.
Regular GBP Posts
Weekly or bi-weekly posts covering offers, updates, and services keep your profile active, which Google factors into local ranking signals.
Review Schema & Structured Data
Review schema on your website reinforces the trust signals your GBP already shows, connecting the two properly.
GBP Insights Reporting
Monthly reports on profile views, search queries, calls, and direction requests, so you see exactly what the optimisation is producing.
Google Business Profile services
GBP Setup & Verification
Category & Attribute Optimisation
GBP Posts and Photo Management
Review Generation & Response Strategy
Multi-Location GBP Management
GBP Insights & Map Pack Reporting
My 6-step GBP optimisation process
Free GBP Audit
Category & Attribute Setup
Geo-Targeting & Service Area
Posts, Photos & Q&A
Review Strategy Rollout
Tracking & Monthly Reporting
Why claiming your profile isn't the same as optimising it
| Factor | Basic GBP setup | Full GBP optimisation | Why it matters |
|---|---|---|---|
| Categories | One default category | Precise primary + relevant secondary categories | Wrong categories mean you don't show for the right searches |
| Posting activity | None or one-off | Consistent weekly or bi-weekly posts | Google reads activity as a freshness and relevance signal |
| Reviews | Whatever comes in naturally | Active request system + professional responses | Review quantity, quality, and recency affect ranking |
| Photos | A handful, uploaded once | Ongoing photo strategy across categories | Listings with more photos get more engagement |
| Service area | Left at default | Configured precisely for how you actually serve customers | Proximity is one of the strongest local ranking factors |
| Result | A listing that exists | A listing that competes in the Map Pack | Only one of these drives calls and visits |
Businesses I optimise Google Business Profiles for
GBP results focused on calls, visits and Map Pack position
Frequently asked questions about Google Business Profile optimisation
It’s the process of fully building out and maintaining your GBP listing — correct categories, complete services and attributes, regular posts and photos, and an active review strategy — so it ranks in the Google Map Pack for relevant local searches.
No. A claimed but unoptimised profile is missing most of the signals Google uses to decide who ranks in the Map Pack, including category precision, posting activity, and review velocity.
Your primary category is one of the strongest relevance signals Google uses. The wrong or too-broad category means you compete against businesses you shouldn’t, and miss searches you should be showing for.
Consistent posting is a signal of an active, maintained business, and profiles with regular activity tend to perform better in local search alongside their other ranking factors.
There’s no fixed number. What matters more is consistent review velocity, a strong average rating, and how you respond, all relative to what competitors in your local pack are doing.
Yes. Every location gets its own fully optimised profile with categories, posts, and photos tailored to that specific branch, not one generic profile duplicated across locations.
Profile completeness changes can affect visibility within weeks, while Map Pack ranking improvements from posts and review growth typically build over 2 to 4 months.